Non-Profit Trade Organization: Leveraging the Sustainable Healthcare Movement
With so many emerging sustainability initiatives and guidelines in global healthcare, this group didn’t know where to focus outreach activities to promote the inherent environmental benefits of their member companies.
We summarized existing literature to validate the environmental, sustainability, and resilience claims of their member companies. We then shared these data with emerging initiatives, including The White House Health Sector Pledge, the Joint Commission voluntary decarbonization standards, and the CMS TEAM Decarbonization and Resilience Initiative.
Medical Device Manufacturer: Marketing Sustainability in New Products and Existing Services
With a large sales force, this company wanted to be sure their sales teams were on the same page about how to effectively communicate the environmental benefits of their new products and existing services, without over-stepping on their claims.
We collaboratively explored the products, identifying sustainability features, supported by data, that could be highlighted. For the company’s annual sales meeting, CSC developed a interactive, 45-min lecture which was delivered in small groups to the company’s entire sales team.
Business Consulting Group: Health Sector Knowledge to Develop Decarbonization Framework
These academic consultants with expertise in business and finance needed knowledge about the health sector and connections to key health systems to develop a ‘Return on Sustainability Investment’ model to aid in decarbonizing health systems.
CSC worked collaboratively with this academic business group to identify active decarbonization approaches employed by health systems, and to introduce top health system and health sector stakeholders to the study team. CSC also prepared academic publications and presentations to disseminate the study’s findings.
Reviews
Executive Director
“We needed a research consultant to create a roadmap for us to manage the explosion of interest in all things scientific and clinical related to what we do, so that we are working smart given the limited time and budget we have. Dr. Thiel instinctively understood this and has helped us tremendously to prioritize and deliver results in just the right ways.”
Business Unit Manager
“Dr. Thiel adeptly connected the dots for our employees, illustrating why as a medical device company, we must prioritize climate change and sustainability. Her ability to convey complex concepts in a relatable manner left a lasting impression on our team, empowering us with the knowledge needed to advocate for sustainable practices within our industry.”
Project Lead
“Dr. Thiel is a delight to work with. She works collaboratively as a thought partner and has a wealth of knowledge in sustainability in healthcare, all of which helped the project tremendously.”
© Cassandra Thiel, 2025
Clinically Sustainable Consulting LLC (& Academic Lab) 