Leveraging the Sustainable Healthcare Movement
Challenge
With emerging sustainability initiatives, standards, and guidelines in global healthcare, this non-profit trade association lacked a focused outreach strategy to promote the inherent environmental benefits of their member companies.
Strategy
We synthesized existing literature to validate the environmental, sustainability, and resilience claims of their member companies to ensure evidence-based advocacy.
Impact
Successfully integrated these validated data points into major emerging initiatives, including The White House Health Sector Pledge, the Joint Commission voluntary decarbonization standards, and the CMS TEAM Decarbonization and Resilience Initiative.
“We needed a research consultant to create a roadmap for us to manage the explosion of interest in all things scientific and clinical related to what we do, so that we are working smart given the limited time and budget we have. Dr. Thiel instinctively understood this and has helped us tremendously to prioritize and deliver results in just the right ways.”
Marketing Sustainability in New Products and Existing Services
Challenge
With a large global sales force, this med tech company needed to ensure its teams could effectively communicate the environmental benefits of their product offerings without overstepping on claims or risking greenwashing.
Strategy
We collaboratively explored their products to identify verified, data-backed sustainability features that could be highlighted to healthcare providers and hospital procurement teams.
Impact
Developed and delivered an interactive, 45-minute customized lecture in small groups to the company’s entire sales team at their annual meeting, aligning their messaging strategy.
“Dr. Thiel adeptly connected the dots for our employees, illustrating why as a medical device company, we must prioritize climate change and sustainability. Her ability to convey complex concepts in a relatable manner left a lasting impression on our team, empowering us with the knowledge needed to advocate for sustainable practices within our industry.”
Health Sector Knowledge to Develop a Comprehensive Decarbonization Framework
Challenge
Academic business and finance consultants required deep health sector expertise and connections to key health systems to develop a ‘Return on Sustainability Investment’ (ROSI) model specific to healthcare delivery.
Strategy
We collaborated with the academic business group to identify active decarbonization approaches in health systems and introduced top sector stakeholders to the study team for real-world validation.
Impact
Successfully aided the development of the framework and co-prepared academic publications and presentations to disseminate the high-impact findings to the broader industry to encourage the adoption of more sustainable – and fiscally responsible – practices in US healthcare.
“Dr. Thiel is a delight to work with. She works collaboratively as a thought partner and has a wealth of knowledge in sustainability in healthcare, all of which helped the project tremendously.”